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I'm Gina Rodríguez.

I empower people to connect with their wisdom and resilience. As a professional coach, I blend Purpose Guiding, life and executive coaching, and whole-person approaches to support you in embracing Pura Vida - all of life.

Photo portrait of Gina Rodriguez, founder of Coaching for Pura Vida. Gina smiles warmly at the camera.

Gina Rodríguez, PCC
Founder, Coaching for Pura Vida

ICF coaching badges indicating PCC certification

With Gina, trust between us was built up easily, and I never felt judged. I felt her joy in witnessing me find my own pathway.

Ivette Fonesca, Human and Children's Rights Practitioner

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More about me.

Photo portrait of Gina Rodriguez, founder of Coaching for Pura Vida. Gina smiles warmlyat the camera.

For years, I worked in a demanding career. I was successful yet I grew restless. Intuitively, I began turning towards teachings and traditions rooted in my Mexican culture.

From that more grounded place, I found my way to coaching and Purpose Guiding, as I continued to deepen my knowledge about Indigenous ways of knowing and being.

Photo portrait of Gina, gazing into a blue and white Mexican-tile mirror, smiling happily at the camera.
Photo of Gina reaching out to touch a black-and-white graphic framed art poster of the Mayan goddess Ixchel, who is pictured with a rabbit, snake and flower.
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Photo of Gina in a lush garden setting with plants cascading over a red stucco wall. Gina smiles warmly at the camera.

In my childhood, my grandmother was a strong, spiritual presence. She taught me to garden and instilled in me a reverence for nature.

The name ~ Coaching for Pura Vida ~ came about because of my father. On the surface, he was successful. Yet privately, he struggled with alcoholism. When people asked him how's it going, he'd answer, Pura Vida - It's wonderful. I grew to understand he didn’t just mean the gifts and the beauty-- he meant all of his journey, the pain and challenges, the ups and downs.

Today, one of my key practices is soul walks - communing with nature in solitude, and looking to the natural world for wisdom and guidance.

Brown background with Aztec sun symbols.
Photo of Gina in front of a home altar containing various items and photos including the 'Day of the Dead' masks.

I approach people as whole, integrated beings, made up of mind, body, soul, and spirit.

 

As a coach, I'm here to be a guide for others who are struggling, feel stuck and want to find their own sense of purpose and figure out who they are.

Photo of Gina walking in front of a large brightly-colored Mexican wall mural.

I'm grounded in my Mexican culture and my beloved Los Angeles community, as well as the history and nature of the Southwest.

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Qualifications

Professional Certified Coach International Coaching Federation

ICF is the gold standard in Coach Certification. PCC certification requires a deep understanding of coaching competencies.

Certified Purpose Guide™

Purpose Guide Institute

Intensive training in the Purpose Guide methodology, based on the understanding that our human growth and soul purpose are linked.

Master's Degree

Urban Planning, UCLA

Concentration in Social Policy Analysis, focusing on examining public policies that affect the well-being of members of society.

~ PURA VIDA ~
EMBRACE ALL
OF YOUR LIFE

Red Coaching for Pura Vida logo with Aztec sun symbol.
Red Coaching for Pura Vida logo with Aztec sun symbol.
Gold background with Aztec sun symbols.
Cover of the free guide, Step Away from Stress and Find Your Steady Ground." Gold tones with graphic wave lines and Azted sun symbols.

STEP AWAY
FROM STRESS
and find your
steady ground

A reflective guide designed to help you reduce stress, ease self-judgment, and return to inner steadiness through short reflections and grounding exercises.

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