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Live Your Best Life!

Uncover Who You Truly Are ~ Love Yourself Now
Identify & Nurture the Most Significant

Relationship in Your Life, You & Soul

What is Coaching?

What is Coaching?

According to International Coaching Federation (ICF), coaching is a partnership between You and a Coach involved in a thought-provoking, creative process that inspires and supports YOU to maximize your potential to accomplish personal and/or professional goals. Learn, Evolve and Transform.  

What is Purpose Guiding?

Purpose guiding is an approach to discovering your deepest nature on a soul level. It is a process of engaging and being in close relationship with your Soul and discovering who and what you are at the core of your being.  You come to understand your deepest nature and learn to tap into Soul’s wisdom for guidance & to bring meaning to your daily life.  Knowing who we truly are aligns us to our highest potential.

The Mindset

The Mindset for Coaching and Purpose Guiding
  • Engages in a collaborative and creative process with a coach and/or purpose guide to align with the true-self and highest potential.

  • Open to creativity, imagination, and reflection as a way to nurture awareness and self-realization. 

  • Is ready to uncover and develop parts of themselves that may have been overlooked.

  • Is open to exploring ideas and actions other than their own.

  • Wants to let go of beliefs or behaviors that no longer supports you.

  • Is prepared to let go of or eliminate any self-limiting behaviors that diminishes your authentic self and success.

  • Works collaboratively with a coach and/or purpose guide to work through blocks and challenges.


About Gina &
Pura Vida

Gina Rodríguez  

Purpose Guide™

Executive & Personal Coach

Pura Vida ~ Pure Life
Whether it’s your career, personal goals and/or finding your purpose.  It is all part of YOUR life. Claim it, Own It and Co-Create the Life You Want. Pura Vida is all that life encompasses: the sweet, the sour, the pungent, and the savory.  It’s an emotion, an attitude and it is living a Soul Infused Life.  


My name is Gina Rodríguez, and it took me a number of years to understand that I am the co-creator of my own life.  I’m a certified executive and personal Coach, and Purpose Guide™.  I am here to support you as you navigate through your career, personal life and as you align yourself with your true nature and purpose.   

With powerful questions, mindfulness & meditation, self–reflection, and co-designing intentional action steps, I guide clients as they discover & embrace their true selves.  My mission is to inspire you to live your life with purpose, clarity, and passion.   

So, my question to you is this (In the words of Mary Oliver):  "What is it you plan to do with your one wild and precious life?”


~ Alex Wade ~

Artist & Business Owner

"I was determined to let go of old behaviors that were holding me back.  In coaching, I've been able to identify strategies to move forward and accomplish some of my goals.  Through deep listening, powerful questions, and reflection, Gina has helped me stay on track and accountable to myself.  Coaching has been an investment in ME. "

Much appreciation and gratitude to the artists & photographers who provided all the beautiful photographs and artwork free of charge, and also to our amazing designer DonVicky Digitalz.  Thank you all for making this website come alive.

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© 2018 - 2021 by Gina Rodríguez

Designed by DonVicky Digitalz

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